A Few Words on Why Domains Are So Important From Your SEO Specialist in Ottawa

by | Nov 1, 2020 | Blog, social media | 0 comments

A good SEO specialist in Ottawa can implement good strategies on behalf of your business. Looking after all of the elements involved includes making sure your SMB has good domain names. These have a major impact as far as factors like click through rate, branding and even off-line advertising.

Here’s a few of the exercises we go through to make sure you’re getting the most from these.

A Good Domain Needs To Be Pronounceable

Some people might be wondering why this part of any good domain is important. After all, they might think, people only need to click a link or type the domain in. However, there’s a little more to it.

Picking a good domain name needs to include what’s called processing fluency. Simply put, it’s all about the fact that people have more positive connections with things they can think about and say out loud. A big part of that is being able to pronounce things. It’s part of the way we store information in our minds.

Here’s a simple exercise to see if the domain you’re thinking about has this fluency. If you can’t easily say it, you’re going to lose business in the long run.

A Good Domain is Easy To Type

Having said that, any good domain needs to be easy to pronounce, a good SEO specialist in Ottawa will tell you they need to be easy to type too. Stay away from being too technical and too long. Superlong domains only make things frustrating and confusing for people who want to visit your website.

Here’s another important point that blends into the first one. Your domain needs to be short so that you can use it for other marketing purposes. In other words, it needs to be able to look good on stationary, on mugs and T-shirts as well as in your emails. Don’t use slang either.

A Domain’s Age Doesn’t Matter

How  long a domain name has been registered has nothing to do with its SEO ranking. There are some other factors that matter to Google like the length of time since your website was first crawled or when the very first inbound link was recorded. However, there’s really no difference between a domain name that’s one year old or six months old as far as ranking goes.

 Finally, any SEO specialist in Ottawa worth their fee will tell you that a good domain name should sound like a brand. That’s why it’s a good idea to stay away from hyphens.