What Goes Into Good Website Design in Ottawa

by | Sep 1, 2020 | Blog, social media | 0 comments

Good effective website design in Ottawa is a big part of what we do here at Above The Fold Media.  This is one of the critical aspects of any of the successful inbound marketing campaigns we design for our clients.

We have the experience to make sure these digital business cards are captivating and efficient. The ones we produce for our clients present their goods and services in ways that increase traffic and conversions.

Here are just a few of the most important aspects that go into a good website.

  • A Good Domain Name. These are considered the entry point into your website and all of your goods and services. They need to make a good impression on the search engines through SEO but there’s more to a good domain name than just that. It’s best to avoid slang and the shorter the better. Those are the easiest to spell.   
  • Mobile Friendliness. This includes scaling down some of the assets like the menu since mobile sites need to be as clutter free as possible. Simple is best so it’s best to decide if you can remove any unnecessary images or videos.
  • Good Website Design in Ottawa is Optimized. Getting ranked and indexed by the search engines is critical so your target market can find your goods and services. Keywords need to be researched and implemented. Internal links keep prospects clicking and reading through you site. High quality backlinks that point back to your pages are also necessary.
  • User Friendly Navigation. Having a website that’s properly planned includes building one that has user friendly navigation. This includes effective tabs and drop-down menus. Users should be able to get all the information they need within three clicks. It also needs to be easy to find and prominent with a hierarchy built on the importance of each section.
  • A Good Footer. Some of your important links should go here. Those include ones for the social media icons and your contact information. This is the right place for any other links you think prospects might need.

Here at Above The Fold Media, our process for building websites is simple and comprehensive. We pride ourselves on supplying results that last. Our services also include website consultation whereby we can discuss ways to improve an existing website to make it more effective and efficient.  

Website design in Ottawa that’s functional, elegant and incorporates efficient inbound strategies starts with a consultation today.