H1 Tags and Ranking: Here’s What You Need to Know

by | Apr 1, 2020 | Search Engine Optimization | 0 comments

Here at AFT, we call ourselves the Toronto SEO Agency that delivers above the fold results for good reason. We want to be your trusted partner for marketing campaigns that get your business to where it needs to be.

Our professionals have the skills and experience to help you with that goal. A big part of that is getting you the rankings you need to stay ahead of the competition. H1 tags are a big part of that. Here’s a few things you need to know about them.

Best Practices

There were some best practices widely accepted when search engine marketing was a brand-new tool. Those early SEOs were told to wrap title pages with H1 tags and use only one per page. However, those early rules started to change as SEO and digital marketing matured together.

Eventually, Google started to allow these H1 tags to be used more often. In fact, marketers were allowed to use them as often as they wanted. After some careful study, professionals in the field also became comfortable using H2 tags. In other words, the algorithms that Google uses didn’t seem to care whether H1 or H2 tags were used.

Why H1 Tags Are Still Important

 All this talk about H1 tags might seem like jargon to the average reader. However, there are some very good reasons why they are important. People with visual disabilities and those who use screen readers find text easier to read when these are used.  

There are other reasons these tags are ctitcal. Using headings on website pages translates into higher rankings. They don’t work all by themselves to change your standing, but they are a factor.

We know that you’re looking for experts who can put these tools to work for you. Whether you’re looking to evaluate an existing campaign or start a new one, we can help.  The on page search engine optimization services we offer work with the content and loading speed.

Another Arrow

We use these H1 tags as another arrow in the optimization quiver. Our experts leave no stone unturned to make sure that you get the rankings you deserve. Putting the right keywords in strategic locations is another important element.

 At ATF, we look at your on page optimization from every angle. Why not let us put an effective digital marketing portfolio together that includes these H1 tags for results that work?