Here’s How to Navigate Google My Business for Multiple Addresses
Google My Business is an excellent tool to get the word out on your SMB. This is an effective business listing that you can get for free. If you take a look at some of the statistics, you’ll see why this tool is so popular. For example, every month there are more than 5 billion searches on Google for people looking to dine out. What’s more, there are 3 billion searches for hotel stays and 1 billion searches for small businesses that sell clothing.
Understanding how to get the most from Google My Business is about understanding the levers you can pull. For example, you might have several businesses at the same address. Here are a few thoughts on how you should get listed with this tool if that’s the case.
Entrepreneurs are always trying new things. Some of them are interested in knowing if they can have multiple Google My Business listings with more than one business at the same address. Overall, you can. Google understands that remote and other types of SMBs can branch out in different areas.
Still there are some rules that you will need to keep an eye on. If you’ve got several brick-and-mortar businesses at the same location, there are a few boxes you’ll need to check. If you qualify for each of these, you can have a separate Google My Business listing for every one.
- Each of these brick and mortar businesses needs to be properly registered with the right government authority. Generally, you will need to file separate taxes and each business will have to have its own phone number. You’ll also need to meet with customers face-to-face.
- There are a few things you need to know about service area businesses too. There’s some gray area here, but the general rule is not to put trades like locksmith and plumbers at the same address. Not only is it a bad business practice, Google is more likely to levy penalties.
- Today’s modern workforce has trends like co working spaces that Google makes allowances for. If you want your own Google My Business listing to work with one of these spaces, you’ll need to have a unique phone number that you answer. Make sure the other businesses in the space don’t compete in the same market. The shared elements could get you filtered out of Google’s mapping product.
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