Law Firm Digital Marketing



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Lawyers across Canada & the USA recognize a website isn’t enough to establish their online presence and are aggressively employing digital marketing strategies. Law firms that haven’t evolved with the internet, social media, and local marketing tactics are struggling to generate new business. Above the Fold Media offers digital marketing plans that will demonstrate your authority in your area of law.


Understand Your Clients

Targeting your ideal client and understanding how they make purchasing decisions is the starting point to any effective marketing plan. Above the Fold Media conducts detailed client research that enables you to reach your ideal clients where and when they are most ready to engage.



Create Awareness

A placeholder website doesn’t generate new business. Engaging with ideal clients using strategic channels does. Above the Fold Media utilizes tactics like paid advertising, multi-platform content plans, and directories to effectively capture the awareness of your ideal clients.



Generate Business

Conversion is the goal of every marketing plan. Above the Fold Media develops a plan that repeatedly attracts, nurtures, and converts leads into clients, so firms don’t have to rely on referrals to grow their firms.



  • Thought Leadership Branding
  • Client-centric Blogging
  • On Page Search Engine Optimization
  • Pay Per Click Advertising
  • Website Design and Efficiency Audits

  • Inbound Marketing
  • Lead Generation
  • Conversion Optimization
  • Marketing Consultations


One of Canada’s largest criminal law firm in Western Canada with a reputation for winning tough and high profile cases, needed help in promoting themselves on online.  Above The Fold Media facilitated a highly competitive law firm marketing campaign to increase new case files for their firm.

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To learn how Above the Fold Media can help your law firm use marketing to stand out on the web, request a consultation now.