Licensed Insolvency Trustee case study

Licensed Insolvency Trustee company doubles digital leads

The finance industry is crowded with debt advice and smart spending noise generated by unlicensed and unregulated organizations, making it hard for credible sources of information and reliable services to be heard.

Challenges

  • Increase debtor files by 10 percent over 2016’s numbers.
  • Regain lost search engine rankings from the previous year.
  • Achieve rankings for the toughest keywords in all of Canada.
  • Garnering internet attention in a hyper-competitive industry.
  • Generate new case files for their firm.

Challenges

  • Increase debtor files by 10 percent over 2016’s numbers.
  • Improve awareness of LIT services and its value proposition.
  • Compete with national bankruptcy trustee chains in the industry.
  • Updated SEO tactics to address search engine algorithm updates.
  • Demonstrate results fast.

Solution

We optimized the client’s website for search engines, improved the user experience, and addressed missed conversion opportunities.

Then we were then able to efficiently increase traffic to the website to capture qualified leads. We optimized the client’s entire online presence so they could be heard in a crowded market.

  • Set up call tracking to measure phone leads.
  • Optimized for mobile traffic for the best UX regardless of lead source.
  • PPC ad campaign management  including:
    • Manually monitored of PPC keyword bids to manage budget.
    • Continuously implemented AB tests to improve ad performance.
    • Constantly evaluated keyword to add negative keywords as needed.
    • Optimized PPC campaigns with relevant landing page copy.

One of the reasons the partnership worked so well was the client quick to see the value of our proposed changes and implement them.

The Result

Licensed Insolvency Trustee company doubles digital leads

Our expert experience with the debtor persona allowed us to quickly maximize results for the client.

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In 2017, the client served 20 percent more new customers than they did in 2016.

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Sixty percent of those customers came from Above the Fold Media’s digital marketing efforts, doubling the efficiency of marketing tactics used in 2016.

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Additionally, leads generated by digital marketing efforts increased by more than 54 percent.

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