Orthodontist case study

 

 

Orthodontist office converts more than 87 percent of phone leads

An orthodontic practice with two locations in the Greater Toronto Area was struggling to generate online leads and resulting revenue from it’s digital marketing efforts. The business needed an agency that understood the specific marketing challenges healthcare providers face to help turn it’s website into an asset.

Challenges

  • Establish an online presence with real local ties for two locations.
  • Improve organic search engine rankings.
  • Establish tracking for leads across channels.
  • Generate positive online reviews without bothering customers.

Challenges

  • Establish an online presence with real local ties for two locations.
  • Improve organic search engine rankings.
  • Establish tracking for leads across channels.
  • Generate positive online reviews without bothering customers.

Solution

First we evaluated the client’s current digital marketing efforts to discern where deficiencies and opportunities were hiding.

Then we focused 80 percent of our efforts on improving organic rankings for six key search terms for both locations. 

Finally, we developed quality inbound links to boost rankings.

  • Audited the website for digital marketing opportunities.
  • Targeted six key search terms for optimization.
  • Implemented on page SEO for the practice’s website.
  • Developed quality inbound links from other sites.
  • Established both locations on Google Maps.
  • Set up a tracking system for website to phone leads.
  • Ran contests to generate online reviews.

By partnering with Above the Fold Media, this orthodontist practice has seen a steady stream of new patients over time.

The Result

Orthodontist office converts more than 87 percent of phone leads

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Our expert experience with the debtor persona allowed us to quickly maximize results for the client.

N

The practice converts 35 of 40 phone leads into appointments in the first two months – that’s an 87.5 percent conversion rate.

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From digital leads alone, the practice generated $79,250 that year.

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More than 30 positive reviews generated primarily on Google.

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