An SEO expert in Ottawa’s Guide to Search Engines

by | Jul 15, 2020 | Blog, social media | 0 comments

We are the SEO experts in Ottawa who understand the relationship between achieving top rankings and a business’s success. For example, we know small businesses want to show up at the top of the search results. For this to happen, your content needs to be optimized.

This is a big part of the SEO puzzle. The whole idea is very basic. Understanding how search engines work is essential to putting together an excellent SEO strategy. It’s the first piece of an effective online digital campaign.

Scanning Indexes of Web Pages

Search engines work by scanning indexes of web pages for content related to what online customers are searching for. Sounds simple enough, but as you may have already guessed, there’s more to this than meets the eye. Read on to find out how we use our knowledge about search engines to help you.

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For example, search engines put together indexes using programs called web crawlers. These Internet bots automatically scan the Internet and catalog information about the pages they visit. Web crawlers make copies of the web pages they visit and follow the links on the pages they go to.

The process of copying the web pages, indexing and following the links creates a catalog. All this information is used by search engines. It’s called an index.

When someone searches the Internet, search engines go through their indexes and order the content to best solve a query.

The Nuts and Bolts Version for Generating Traffic

That’s the nuts and bolts version of how crawlers work. Your website has to be indexed and crawled so it shows up in the search engine page results. Here’s a few reasons why your website is not generating traffic.

  • You haven’t received links from credible websites.
  • Your website might have been penalized for black hat tactics.
  • Your site’s navigation makes it difficult for the Internet bots to crawl it.

Although Google is the biggest player on the Internet, there are others. Alternate search engines use certain algorithms which categorize results in different ways.

If you’re not getting enough traffic to your website, we can help. We are here to partner with your company and put together long-lasting and effective digital marketing plans. If you’re tired of big-box marketing agencies, our SEO expert in Ottawa can offer a different approach. Get in touch today.