Personal Injury Law Firm

 

 

 

Personal Injury Law Firm ranks on top in search engine listings

With over 35 years of experience, 165 staff members, and five locations across Canada, Pace Law Firm is a leader in personal injury law. As a result of being in a very competitive area of law and a drop in search engine rankings over the last year, the firm reached out to Above the Fold Media for an aggressive plan to put them back on top.

Challenges

  • Regain lost search engine rankings from the previous year.
  • Achieve rankings for the toughest keywords in all of Canada.
  • Garnering internet attention in a hyper-competitive industry.
  • Generate new case files for their firm.

Challenges

  • Regain lost search engine rankings from the previous year.
  • Achieve rankings for the toughest keywords in all of Canada.
  • Garnering internet attention in a hyper-competitive industry.
  • Generate new case files for their firm.

Solution

With a detailed understanding of Pace Law Firm’s preferred client, we performed in-depth keyword research that allowed us to pinpoint the most valuable terms.

Then we evaluated Pace’s competing law firms’ websites and paid ad campaigns to ensure Pace would be competing on the same playing field as its competitors. We aggressively optimized Pace Law Firm’s website to rank for the toughest keywords terms in personal injury law.
  • Audited the entire website for marketing opportunities.
  • Performed on page SEO for every website page.
  • Added new content to target important search terms.
  • Optimized content for targeted pages.
  • Added a site map.
  • Added thank you pages.
  • Included strategic conversion points.
  • Added conversation elements: calls-to-action (CTA) and phone number.
  • Added engagement opportunities: prominent phone number and blog.
  • Set up call tracking to measure phone leads.
  • Optimized for mobile traffic for the best UX regardless of lead source.
  • PPC ad campaign management  including:
    • Manually monitored of PPC keyword bids to manage budget.
    • Continuously implemented AB tests to improve ad performance.
    • Constantly evaluated keyword to add negative keywords as needed.
    • Optimized PPC campaigns with relevant landing page copy.
  • Audited the entire website for marketing opportunities.
  • Performed on page SEO for every website page.
  • Added new content to target important search terms.
  • Optimized content for targeted pages.
  • Added a site map.
  • Added thank you pages.
  • Included strategic conversion points.
  • Added conversation elements: calls-to-action (CTA) and phone number.
  • Added engagement opportunities: prominent phone number and blog.
  • Set up call tracking to measure phone leads.
  • Optimized for mobile traffic for the best UX regardless of lead source.
  • PPC ad campaign management  including:
    • Manually monitored of PPC keyword bids to manage budget.
    • Continuously implemented AB tests to improve ad performance.
    • Constantly evaluated keyword to add negative keywords as needed.
    • Optimized PPC campaigns with relevant landing page copy.

Because of our partnership, Pace Law Firm is ranking in premium positions in Google search results.

The Result

Pace Law Firm ranks on top
in search engine listings

Aggressively targeting the toughest, most competitive keyword terms Pace Law Firm could rank for meant we could pull out all the stops to get Pace to the top of search engine results again.
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Achieved page-one rankings for hyper-competitive keywords including Toronto Personal Injury Lawyer, Toronto Personal Injury Law Firms, and Law Firms in Toronto.

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Increased Traffic, Web Leads and Phone Calls by 200%

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Provided Strategy For Increasing Client Reviews with 100% Increase in Reviews

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