Background Checks Company

 

 

Triton Canada increases revenue by 300% with Above The Fold Media

Located in Toronto, Canada’s premier Background Check company performs fast, easy, and secure criminal background checks for employers and individuals. But in February 2015, Triton hired Above the Fold Media to evaluate its digital marketing efforts.

Challenges

  • Understand and address different target personas including Human Resources Managers.
  • Increase sales while keeping marketing costs low.

  • Improve brand and product awareness.

  • Compete with national players in the industry.

Challenges

  • Understand and address different target personas including Human Resources Managers.
  • Increase sales while keeping marketing costs low.

  • Improve brand and product awareness.

  • Compete with national players in the industry.

Solution

We started by evaluating Triton’s lead generation performance as a whole to identify opportunities for improvement.

With that information, we were able to improve how Triton communicated with the businesses and individuals it wanted to become clients.

We optimized Tritons entire PPC campaign to generate results fast before addressing its website and content development plans.

  • Adapted messaging to adopt language and terminology preferences used by Human Resources Managers.
  • Audited Triton’s existing PPC strategy.
  • Evaluated landing page and lead generation performance.
  • Implemented PPC improvements including:
    • Development of special landing pages to improve conversion rates.
    • Improved copy and calls-to-action (CTAs).
    • Adjusted specific campaign settings that hindered performance.
  • Expanded content to include a blog and downloadables.
  • Implemented linking building strategies like guest blogging.

Because of our partnership, Triton Canada clearly understands what marketing strategies work for them, and now, can map a clear way forward to sustained business growth.

The Result

Background Check Company increases revenue by 30% with Above the Fold Media.

Our expert experience with the debtor persona allowed us to quickly maximize results for the client.

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2 new Human Resources/corporate
accounts converted each day.

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176% increase in website traffic.

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129% spike in product sales.

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SEO was responsible for 80% of digital marketing leads.

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PPC was responsible for 20% of digital marketing leads.

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722% increase in PPC clicks.

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Saved 84.39% in PPC advertising.

 

Keywords that contributed to this success organically:

 

  • Background check
  • Background checks Canada
  • Online background checks
  • Employment background checks
  • Canada background checks
 

 

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