SEO Site Audit in Toronto Basics You Need To Know About

by | Jun 10, 2021 | Blog

An SEO site Audit in Toronto comes in handy if you’re looking to put together a search engine optimization campaign or a full website redesign. Auditing any website helps to determine if it’s optimized for maximum traffic. You’ll be able to see where you can improve to increase the performance.

Here’s a few things that you’ll need to look at:

  • A Content Assessment. Optimizing your website’s performance is important if you’re looking at converting visitors into paying customers. However, you also need to make sure the content is of high quality. One of the best ways to do that is to think about what you are publishing from your target market’s perspective. Quality content needs to look after the problems, needs and interests of these preferred buyers.
  • The Website Also Needs to be Properly Optimized. A good SEO site audit in Toronto will consult analytics to take a look at keyword performance. You want to know which ones are giving you the biggest advances and leads in traffic. There are other factors you need to look at like meta descriptions and page titles.
  • A Website Also Needs to be Optimized for Conversions and Lead Generations. Here is where you will want to make sure your landing pages and marketing offers as well as calls to action are optimized. These elements play a big role in how well any website performs. These are the features where you can capture information and follow up with leads. They are the items that also help to keep people visiting your website engaged with your branded content.

If you’re looking to get the most from your current digital marketing campaigns there are a few questions you need to ask:

  • It’s important to have a variety of different types of marketing offers that appeal to different target markets and buyer personas.
  • Take a look at your landing pages to make sure they are optimized properly.
  • Calls to Action need to be implemented effectively. Find out if you’re missing any opportunities to include them on different landing pages where they will be relevant.

Any SEO site Audit in Toronto needs to have a technical assessment included. For example, your website should be responsive in the sense that it’s mobile friendly.  Research tells us that as of 2017 smart phones account for 50% of all the webpage views across the globe. You should also check your website to make sure there are no error messages popping up. It could be an indication that broken links aren’t being cleaned up.