Software companies marketing solutions
In addition to getting noticed in an industry that is full of savvy marketers, some of the biggest challenges facing software companies today are communicating value, humanizing your brand, and product retention. Above the Fold Media offers digital marketing plans that can help you outpace your competitors.
Hyper-Target Your Customers
How well you understand your ideal software user and their behaviors will determine how effective your marketing plan is. Above the Fold Media analyzes information about users and relevant industry trends to develop a profile of your target user to strategically engage them.
Work With Experts
Because the software is familiar with digital marketing, a cookie-cutter marketing plan will not deliver results. Above the Fold Media is staffed by expert strategists and works marketing industry leaders like Hubspot, so your software company always has access to timely marketing trends and the best professionals who execute them.
Retain Revenue
Tactics that dial up profit are the end game for any marketing plan. Above the Fold Media tracks sales opportunities across various channels to not only capitalize on sales opportunities but also establish brand loyalty with valuable content for existing users.
Tactics
- Thought Leadership Branding
- Industry Resource Development
- On Page Search Engine Optimization
- Pay Per Click Advertising
- Website Efficiency Audits
- Inbound Marketing
- Lead Generation
- Conversion Optimization
- Email Marketing
- Marketing Consultations
- Project Management