Orthodontic decisions are local and personal. The practice had two locations but neither had a strong online presence tied to its community. Rankings were weak for the terms that matter, phone leads were not attributed to any channel, and the practice wanted more positive reviews without turning patients into a marketing task.
01 Overview
A growing orthodontic practice needed each of its two locations to show up for local searches, needed to know which channel produced each new patient, and wanted reviews without pestering families. The work concentrated on six search terms, local presence and clean lead tracking.
02 The challenge
Two locations, no local footprint, no idea which leads came from where.
03 The work
Six terms, two maps listings, one tracking system.
After evaluating the practice’s existing digital efforts, we put roughly 80 percent of the effort into organic rankings for six key search terms across both locations: on page optimization, followed by quality inbound links. Both locations were established properly on Google Maps. A tracking system connected website visits to phone calls so every lead had a source. To grow reviews, the practice ran patient contests rather than asking families one by one.
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01 / Focus
Organic focus
Six priority terms per location, on page optimization and quality links.
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02 / Focus
Local presence
Both locations set up and optimized on Google Maps.
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03 / Focus
Tracking and reviews
Website to phone lead tracking and contest driven review generation.
Your next move
Where is your path from search to decision losing momentum?
Bring us the challenge behind the numbers. We will start by understanding the business problem.
04 Measurement
Phone leads that became appointments.
The practice measured phone leads, the share converted to booked appointments, revenue attributed to digital leads and the number of new reviews.
35 of 40
phone leads converted to appointmentsFirst two months. Tracked phone leads booked as appointments.
$79,250
revenue from digital leads12 months. Appointment revenue attributed to tracked digital leads.
30+
new positive reviews, mostly on GoogleEngagement. Reviews generated through the contest program.
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