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Case studies / Confidential clients

Selected work. Client names stay private.

Our agreements protect client identities. These stories show the business challenge, the decisions behind the work and the measures that make progress meaningful.

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Healthcare / Orthodontics

Making two orthodontic locations the obvious local choice

A growing orthodontic practice needed each of its two locations to show up for local searches, needed to know which channel produced each new patient, and wanted reviews without pestering families.

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A stack of folded blue sheets with the top sheet lifted into the light
Financial services / Licensed insolvency trustee

Growing case files by 20 percent in a market crowded with unlicensed advice

A licensed trustee firm competed against national bankruptcy chains and a wave of unregulated debt advice providers.

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Legal / Criminal defence

Turning a dormant website into the firm's busiest intake channel

A criminal defence firm with four decades of referrals had left its digital presence untouched for close to ten years while competitors filled the search results.

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A stepped line climbs back to the first search position
Legal / Personal injury

Recovering lost rankings in Canada's most competitive legal search market

One of the country's larger personal injury firms had watched its rankings slide over a year in a market where every position on page one is contested by firms with large budgets.

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A tall dark bar and a short bright bar show cost per lead falling
B2B services / Background screening

Speaking HR's language and cutting paid search costs by more than 80 percent

A background check provider was paying too much for clicks that rarely became accounts.

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Bring us the challenge _behind the numbers._

We sign NDAs with our clients. An anonymous story still needs a careful disclosure review, which is why these pages focus on the decisions we can explain responsibly.