Paid search programs drift: bids creep, search terms broaden and landing pages fall out of step with the ads. We manage campaigns with manual bid control, continuous negative keywords, A/B tested ads and landing pages matched to each campaign, then report on qualified leads rather than clicks.
Paid search
Paid media reaches people who are ready to act. A click is not the result.
We align campaigns, search terms, landing pages and conversion tracking so budget is directed toward the inquiries that matter. We review what happens after the form, call or purchase as closely as the cost of the click.
Google Ads management
Every dollar goes to an inquiry that matters.
Typical work
What an engagement usually includes.
- Account and campaign structure audits
- Keyword, match type and negative keyword strategy
- Dedicated landing pages and conversion tracking, including call tracking
- A/B tested ad copy and extensions
- Budget pacing and reporting tied to lead quality
Start with a conversation
Tell us what you are trying to improve.
We will review the context, ask about the business outcome you want, and suggest sensible next steps. No proposal is written before we understand the problem.
Related work
The thinking behind the work.
Client names stay private. Each story explains the challenge, the work and how progress was measured.
All case studies
Questions
Paid Search, answered plainly.
We build campaigns around the searches that signal real intent, write ads that match those searches, and send clicks to landing pages that answer the question and make the next step obvious. Conversion tracking is set up before spend starts, so every dollar is attributable.
It depends on your market and the value of a customer. In competitive Toronto categories, a meaningful test usually needs a few thousand dollars per month in media. We recommend a starting budget in the proposal and adjust once we see real cost per qualified inquiry.
We charge a management fee that reflects the work involved, not a percentage that rewards spending more. You always see media cost and management fee separately.
Yes. Many engagements start with an audit of an existing account: search term waste, structure, bidding, landing pages and tracking. We show you where budget is leaking before proposing changes.
Campaigns can be live within one to two weeks of kickoff. The first month is about gathering data and cutting waste; cost per qualified inquiry usually improves over the following two to three months as the account learns.