Toronto Inbound Marketing

Turn your website into a magnet

Toronto Inbound marketing is a customer-centric, digital marketing tactic that focuses on earning customers instead of interrupting them.

The goal of inbound marketing is to use the power of valuable content to draw individuals to a website, educate them, and then turn them into customers. The results are an increase in higher converting leads and the development of your position online as a thought leader in your industry.

In other words, inbound marketing hooks your future customers with good content while establishing you as a valuable resource. The best news about inbound marketing? It’s not annoying. Unlike advertising, inbound marketing tactics add value to your website visitors’ lives.

Your content can include:

Inbound vs. Outbound

Inbound

  • Thought Leadership
  • Resource Creation
  • Viral Content Creation
  • Search Engine Optimization (SEO)
  • Local Search Optimization
  • Subscription Email Marketing
  • Earned Social Sharing
  • Community Development
  • Community Engagement
  • Influencer Outreach
  • Guest Blogging
  • Genuine Product Reviews 
  • Public Relations

Outbound

  • Cold & Outbound Calling
  • Content Creation
  • All Paid Advertising (Online or off)
  • Pop-up Website Promotions
  • Blackhat SEO Tactics
  • Paid Directory Listings
  • Paid & Rented List Email Campaigns
  • Paid Social Media Promotion
  • Sales-driven Community Engagement
  • Influencer Forum & Comment Spam
  • Paid Content Publishing
  • Paid & Incentivized Product Reviews
  • Paid Appearances at Events

By creating content designed to address the problems and
needs of your ideal customers, you attract qualified prospects
and build trust and credibility for your business.

What you’ll get working with Above The Fold

Account Manger

Your Account Manager is a dedicated inbound marketing expert who will guide you on your inbound marketing journey.

90-DAY PLAN

The Plan is a comprehensive, quarterly agenda designed to meet your business goals.

Inbound Specialist

Your Inbound Marketing Specialist helps develop specific, day-to-day strategies plans outlined in your 90-Day Plan.

Weekly Meetings

Each week, your Account Manager will review your plan progress, answer questions, address concerns, and discuss opportunities.

Tracking & Reporting

Your Account Manager will also provide quantitative data about the progress of your 90-Day Plan, so you can discern for yourself whether the plan is working.

Content Calendar

The Content Calendar is used to organize and manage all your inbound-driven content across platforms and over time.

Eighth Page

For marketers and business owners who have a limited budget but need outside marketing help to support business growth.

  • 3 Blog Articles / Month
  • Blog Promotion
  • Social Publishing / Monitoring
  • Keyword Research
  • On Page SEO
  • Email Marketing
  • 1 Lead Generation Campaign / Quarter
  • Marketing Automation Workflows
  • Mapping Smart Content to Buying Cycle
  • Updates

$3,000 / month

Quarter Page

Small to medium businesses, with or without marketing departments, that need outside marketing help to stimulate business growth.

  • 4 Blog Articles / Month
  • Blog Promotion
  • Social Publishing / Monitoring
  • Keyword Research
  • On Page SEO
  • Email Marketing
  • 2 Lead Generation Campaign / Quarter

 

 

 

 

$5,000 / month

Half Page

Small to medium businesses, with or without marketing departments, that are anticipating aggressive growth.

  • 8 Blog Articles / Month
  • Blog Promotion
  • Social Publishing / Monitoring
  • Keyword Research
  • On Page SEO
  • Email Marketing
  • 1 Lead Generation Campaign / Month
  • Marketing Automation Workflows
  • Mapping Smart Content to Buying Cycle

 

 

$8,000 / month

Above The Fold

Medium to large companies with marketing departments who anticipate aggressive growth and whose marketing needs may exceed Inbound.

  • 12 Blog Articles / Month
  • Blog Promotion
  • Social Publishing / Monitoring
  • Keyword Research
  • On Page SEO
  • Email Marketing
  • 1 Lead Generation Campaign / Quarter
  • Marketing Automation Workflows
  • Mapping Smart Content to Buying Cycle
  • Website Updates

$12,000 / month

Hubspot & Above the Fold Media

Results that last.

Above the Fold Media partners with Hubspot, a provider of expert Inbound Marketing Software tools, to support its clients in meeting their digital marketing needs.

 

Book a consultation to know about our Toronto Inbound Marketing plans

Not ready to commit to one of our Toronto Inbound  Marketing packages but want to learn more? Sometimes the first step in developing your digital marketing plan is a conversation with an expert. Request a Consultation Now.