People in financial difficulty search at moments of stress, and the results are full of unregulated providers making promises a licensed trustee cannot. The firm needed to raise awareness of what a licensed trustee actually does, compete with national chains for the same searches, weather search algorithm updates, and grow new case files by at least 10 percent over the prior year, quickly.
01 Overview
A licensed trustee firm competed against national bankruptcy chains and a wave of unregulated debt advice providers. It set a specific target: 10 percent more debtor files than the previous year. The work tightened the website for search and conversion and ran paid search with manual control over every dollar.
02 The challenge
Credible, licensed and outnumbered.
03 The work
A faster site, a clearer path and a tightly run paid program.
We optimized the website for search, improved the mobile experience and closed the conversion gaps that were losing inquiries. Call tracking made phone leads measurable for the first time. The paid search program was run manually: keyword bids monitored to control budget, ads A/B tested for performance, negative keywords added continuously and landing page copy aligned to each campaign so a click landed on a page that matched the promise.
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01 / Focus
Site
Search optimization, mobile experience and conversion gap fixes.
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02 / Focus
Measurement
Call tracking so phone inquiries could be attributed.
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03 / Focus
Paid search
Manual bid control, A/B tested ads, negative keywords, aligned landing pages.
Your next move
Where is your path from search to decision losing momentum?
Bring us the challenge behind the numbers. We will start by understanding the business problem.
04 Measurement
New customers, and the share that came from digital.
Results are compared year over year, 2024 to 2025: new customers served, the share attributed to digital marketing, and digital lead volume.
20%
increase in new customers served2025 vs 2024. New debtor files, year over year, against a 10 percent target.
60%
of new customers attributed to digital marketing2025. Share of new files with a tracked digital source.
54%
increase in digital marketing leads2025 vs 2024. Tracked form and call leads, year over year.
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